Viacom: Made here. Lives Everywhere.

MADE HERE:
CREATORS AT VIACOM

sb

MADE HERE.
LIVES EVERYWHERE.

Natasha_Riki_new

MADE HERE:
CREATORS AT VIACOM

jonGabe_dark40

MADE HERE:
CREATORS AT VIACOM

Brewer_new

MADE HERE:
CREATORS AT VIACOM

Jeff_new

MADE HERE:
CREATORS AT VIACOM

Joe_new

MADE HERE:
CREATORS AT VIACOM

laci_new

MADE HERE:
CREATORS AT VIACOM

Tony_dark40

MADE HERE:
CREATORS AT VIACOM

sb

MADE HERE.
LIVES EVERYWHERE.

kp

MADE HERE.
LIVES EVERYWHERE.

exp

MADE HERE.
LIVES EVERYWHERE.

vma

MADE HERE.
LIVES EVERYWHERE.

AT VIACOM,
WHAT WE MAKE BECOMES…

vma

THE VMAs

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THE POWER OF THE VMAs

Sources

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THE VMAs

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THE POWER OF THE VMAs

Sources

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THE VMAs

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31MM+

total TV reach

15MM+

views on YouTube

63MM+

social interactions across
Vine, Tumblr, Snapchat,
Instagram, Twitter and
Facebook for 2014

"THE SUPER BOWL
FOR YOUTH"

New York Times

THE LIVE STREAM

1MM live stream
viewers on MTV.com

SOCIAL IMPACT

"A quiet reflection on
the civil rights protests"
The Hollywood Reporter

THE POWER OF THE VMAs

Sources

sb

SpongeBob
Squarepants

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The Power of SpongeBob SquarePants

Sources

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SpongeBob
Squarepants

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The Power of SpongeBob SquarePants

Sources

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SPONGEBOB
SQUAREPANTS

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#1

show for kids 2-11

115MM+

Facebook fans

#1

paid app:
SpongeBob Moves In

$13 BILLION+

$13 BILLION+ in global retail sales

#1

Most-Popular Animated Character

#1

family movie of the year:
The SpongeBob Movie:
Sponge Out of Water

THE POWER OF SPONGEBOB SQUAREPANTS

Sources

THE MOMENTS

tmnt

TEENAGE MUTANT
NINJA TURTLES

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#1 TOY
IN AMERICA

5.7MM+

app downloads worldwide

33.7MM+

game plays on Nick.com

WORLD RECORD DESTROYED:

Most People Dressed
Like a Ninja Turtle

100MM+

viewers worldwide in 2014

FRESNO GRIZZLIES

players wear Ninja
Turtle jerseys, creating
cultural sensation

THE POWER OF TEENAGE MUTANT NINJA TURTLES

Sources

tmnt

TEENAGE MUTANT
NINJA TURTLES

tmnt_dark

Sources

The Power of Teenage Mutant Ninja Turtles

tmnt

TEENAGE MUTANT
NINJA TURTLES

tmnt_dark

The Power of Teenage Mutant Ninja Turtles

Sources

exp

BET Awards
& Experience

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The Power of The BET Awards & Experience

Sources

exp

BET Awards
& Experience

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The Power of The BET Awards & Experience

Sources

exp

BET AWARDS
& EXPERIENCE

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#1

awards show among
African Americans for
12 years

11MM

tweets in one night
[surpassing The Golden Globes, NBA Finals,
Billboard Music Awards
& People’s Choice Awards]

TOP 5

most social shows on TV
for past 3 years

THE EXPERIENCE

“Not just a show,
but a centerpiece
for an Experience” —LA Times

112,000

BET Experience attendees in 2014

Beyoncé, Kanye,
Kendrick Lamar
& Usher

were on the
BET Awards before they
were megastars

THE POWER OF THE BET AWARDS & EXPERIENCE

Sources

THE CONVERSATION

kp

Key & Peele

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The Power of Key & Peele

Sources

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Key & Peele

kp_dark

The Power of Key & Peele

Sources

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KEY & PEELE

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#1

in timeslot with young men
among all TV

1 BILLION+

views on YouTube

55MM

video streams on Facebook

“It's Pretty Good Stuff.”
President Obama

“Key and Peele Are TV's Funniest Couple”
Rolling Stone

MOST CREATIVE PEOPLE

Fast Company

THE POWER OF KEY & PEELE

Sources

THE CONNECTION

mid

@Midnight

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The Power of @Midnight

Sources

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@Midnight

mid_dark

The Power of @Midnight

Sources

mid

@MIDNIGHT

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158

Number of days #HashtagWars
trended last year

#1

2X as many Twitter
mentions in 2014 than
any other late-night show

#1

most-talked-about late-
night show in social

27 BILLION+

impressions
since premiere

#1

late-night talk show
among young men

@midnight is social TV’s
perfect storm”
Digiday

THE POWER OF @MIDNIGHT

Sources

bmj

Being Mary Jane

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The Power of BET

Sources

bmj

Being Mary Jane

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The Power of BET

Sources

bmj

BEING MARY JANE

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35 YEARS

strong engaging, trending
and leading pop culture

#1

in primetime among
African-American viewers
for 13 years

#1

in total day among
African Americans 18-49
for 14 years

BET ORIGINALS

are the #1 cable sitcoms
among adults 18-49 for
5 straight years

80MM

social media reach

BET IS A TOP 25

Most Social Brand
in the United States for 2014,
1 of only 4 TV Networks
to make the list

THE POWER OF BET

Sources

tw

Teen Wolf

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The Power of Teen Wolf

Sources

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Teen Wolf

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The Power of Teen Wolf

Sources

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TEEN WOLF

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119.2MM

streams across MTV Digital
in 2014

8.8MM

total TV reach of
latest season premiere

10MM

tweets driven byTeen Wolf
in 2014

6.6MM

fans on
Facebook & Twitter

THE FANS

“Fans of MTV’s Teen Wolf
are passionate beyond
belief.” —Adweek

AUDIENCE-DRIVEN

Fans create
Season 5 creatures

THE POWER OF TEEN WOLF

Sources

WE ALL SHARE.

ru

RuPaul’s
Drag Race

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The Power of RuPaul’s Drag Race

Sources

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RuPaul’s
Drag Race

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The Power of RuPaul’s Drag Race

Sources

ru

RUPAUL’S
DRAG RACE

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7.4MM

total TV reach

18.8MM

streams on LogoTV.com and
Logo app in 2014

7.5MM

website visits in 2014

1.3MM

fabulous Facebook fans

PRIDE

"Celebrating our otherness and individuality”
Wall Street Journal

GLAAD MEDIA
& TCA AWARDS

for Outstanding
Reality Programming

THE POWER OF RUPAUL’S DRAG RACE

Sources

#VIACOMEVERYWHERE

Fans around the world are talking about our brands.

 

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SHARE IN THE POWER
OF OUR BRANDS.

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